Data privacy statement
1. Name and contact details of the data controller and of the company data protection officer
This data privacy statement applies to data processing by:
Frankfurter Ring 247, 80807 München, Germany
Fax: +49 89-4520588-11
The Marlino GmbH data protection officer can be reached at LST Management Services GmbH, FAO Ms Melanie Schaudt, Klugstrasse 47A, 80638 München, or at email@example.com.
2. Collection and storage of personal data and nature and purpose of the use of this data
a) When you visit the website
When you access our website www.silk-sisters.de, information shall be automatically sent to our website’s server by the browser used on your device. This information shall be temporarily stored in a so-called log file. The following information shall be recorded without your assistance and shall be stored until it is automatically deleted:
the IP address of the requesting computer,
the date and time of the access,
the name and URL of the retrieved file,
the website from which you accessed this website (referrer URL),
the browser used and, if applicable, your computer’s operating system and the name of your access provider.
The above data shall be processed by us for the following purposes:
to guarantee a smooth connection to the website,
to ensure that our website is easy to use,
to analyse the system security and stability, and
for other administrative purposes.
The legal basis for the data processing is Art. 6 (1) Sentence 1 f) GDPR. Our legitimate interest stems from the data collection purposes listed above. On no account shall we use the collected data to draw conclusions about you as an individual.
b) When you register for our newsletter
If you have given your express consent in accordance with Art. 6 (1) Sentence 1 a) GDPR, we will use your e-mail address to send you our e-mail address regularly. The provision of an e-mail address is sufficient for receiving the newsletter.
You can unsubscribe at any time, for example via a link at the end of each newsletter. Alternatively, you can also send your request to unsubscribe by e-mail to firstname.lastname@example.org.
c) When you use our contact form
If you have questions of any kind, we offer you the opportunity to get in touch with us via a form that is provided on the website. The provision of a valid e-mail address is necessary so that we know from whom the enquiry originates and so that we can answer it. Further information can be provided on a voluntary basis.
The data that is provided for the purpose of getting in touch with us shall be processed in accordance with Art. 6 (1) Sentence 1 a) GDPR, on the basis of your voluntarily granted consent.
The personal data collected by us for the use of the contact form shall be deleted automatically after we have taken care of your enquiry.
3. Forwarding of data
Your personal data shall not be communicated to third parties for purposes other than those listed below.
We shall only forward your personal data on to third parties if:
you have granted your express consent to this in accordance with Art. 6 (1) Sentence 1 a) GDPR,
the forwarding is necessary in accordance with Art. 6 (1) Sentence 1 f) GDPR in order to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in your data not being forwarded,
in the event that there is a legal obligation to forward the data in accordance with Art. 6 (1) Sentence 1 c) GDPR, and
this is legally permissible and necessary in accordance with Art. 6 (1) Sentence 1 b) GDPR for the performance of a contract with you.
Information is stored in the cookie that is connected to the specific device used. However, this does not mean that we become aware of your identity as a result of this.
We also use temporary cookies, which are stored for a certain period on your device, to optimise our website’s user-friendliness. When you visit our website again to use our services, your device will automatically recognise that you have already visited us and will remember what entries and settings you made so that you do not have to enter these again.
The data processed by the cookies is necessary for the stated purposes relating to the protection of our legitimate interests and those of third parties in accordance with Art. 6 (1) Sentence 1 f) GDPR.
Most browsers accept cookies automatically. However, you can set up your browser in such a way that no cookies are stored on your computer or that a message always appears before a new cookie is created. Opting out of all cookies may lead to you being unable to use all the functions of our website.
5. Analysis tools
a) Tracking tools
The tracking measures listed below that are used by us shall be carried out on the basis of Art. 6 (1) Sentence 1 f) GDPR. We want to use the tracking measures to ensure that our website has a needs-oriented design and is continuously optimised. On the other hand, we use the tracking measures to compile statistics about the use of our website and to analyse these in order to optimise our services for you. These interests can be regarded as legitimate in terms of the aforementioned regulation.
The respective data processing purposes and data categories can be learned from the corresponding tracking tools.
i) Google Analytics (data protection authorities demand the conclusion of a contract data processing agreement for the permissible use of Google Analytics. An appropriate template is provided by Google at http://www.google.com/analytics/terms/de.pdf.)
For the needs-oriented design and continuous optimisation of our webpages, we use Google Analytics, a web analysis service of Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). In this context, pseudonymised user profiles are created and cookies (see under Clause 4) are used. The information about your use of this website generated by the cookie, such as
the browser type/version,
the operating system used,
the referrer URL (the previously visited website),
the host name of the accessing computer (IP address),
the time of the server request,
shall be transferred to a server in the USA and stored there. The information shall be used to analyse your use of the website, to compile reports on the website activities and to provide other services associated with the website use and internet use for the purposes of market research and the needs-oriented design of this website. This information shall also be transferred to third parties where applicable if this is required by law or if third parties are processing this data on behalf of Google. Your IP address shall not, under any circumstances, be merged with other Google data. The IP addresses shall be used in an anonymised form so that an assignment to an individual person is not possible (IP masking).
You can prevent the installation of cookies by making a corresponding setting in the browser software; however, we would like to point out that in this case you may not be able to make full use of all the functions of this website.
You can also prevent the recording of the data generated by the cookie and related to your use of the website (incl. your IP address) and the processing of this data by Google by downloading and installing a browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser plugin, especially in the case of browsers on mobile devices, you can prevent recording by Google Analytics by clicking on this link Opt out of Google Analytics. An opt-out cookie shall be set, which prevents the recording of your data during future visits to this website. The opt-out cookie shall only apply in this browser and only for our website and shall be stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
You can find further information on data privacy in connection with Google Analytics on the Google Analytics Help page (https://support.google.com/analytics/answer/6004245?hl=de).
ii) Google Adwords conversion tracking
We also use Google conversion tracking to compile statistics relating to your use of the website and to analyse them for the purpose of the optimisation of our website for you. A cookie (see Clause 4) shall be set on your computer by Google Adwords if you have accessed our website via a Google advertisement.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the website and the cookie has not yet expired, Google and the customer can see that the user has clicked on the advertisement and has been forwarded to this page.
Every Adwords customer receives a different cookie. This means that cookies cannot be tracked via the websites of Adwords customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking. The Adwords customers find out the total number of users who have clicked on their advertisement and have been forwarded to a page that is furnished with a conversion tracking tag. However, they receive no information that allows users to be personally identified.
If you do not want to take part in the tracking process, you can reject the cookie that is necessary for this – for example through a browser setting that opts out of the automatic setting of cookies in general. You can also opt-out of cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”. You can find Google’s data privacy notice relating to conversion tracking here (https://services.google.com/sitestats/de.html).
We use the open source software Matomo for the analysis and statistical assessment of the use of the website. Cookies are used for this (see Clause 4). The information on the use of the website that is generated by the cookies is transmitted to our servers and summarised in user profiles with pseudonyms. The information is used to analyse the use of the website and to make a needs-oriented design of the website possible. The information is not forwarded to third parties.
On no account shall the IP address be combined with other data relating to the user. The IP addresses shall be used in an anonymised form so that an assignment to an individual person is not possible (IP masking).
Your visit to this website is currently being recorded by the Matomo web analytics application. Click here (https://matamo.org/docs/privacy/) to stop your visit from being recorded.
6. Social media plugins
We use social plugs from the social networks Facebook, Twitter and Instagram on our website on the basis of Art. 6 (1) Sentence 1 f) GDPR, in order to raise the profile of our company. The advertising purpose behind this can be regarded as a legitimate interest in terms of GDPR. The respective providers are responsible for operation in compliance with data protection laws. We use the so-called two-click method to integrate these plugins so that visitors to our website are protected as far as possible.
Social media plugins from the social network Facebook Inc. (“Facebook”) are used on our website to make your use of the website more personal. We use the “LIKE” or “SHARE” button for this. This is a service provided by Facebook.
If you access a page on our website that contains such a plugin, your browser will establish a direct connection to the Facebook servers. The contents of the plugin shall be transmitted directly to your browser by Facebook and integrated into the webpage.
As a result of the integration of the plugins, Facebook shall be informed that your browser has accessed the relevant page of our website, even if you do not possess a Facebook account or are not currently logged into Facebook. This information (including your IP address) shall be transmitted from your browser directly to a Facebook server in the USA and stored there.
If you are logged into Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plugins, for example by clicking on the “LIKE” or “SHARE” button, this information shall also be transmitted directly to the Facebook server and stored there. The information shall also be published on Facebook and displayed to your Facebook friends.
Facebook can use this information for the purposes of advertising, market research and the needs-oriented design of Facebook pages. To this end, user profiles, interest profiles and relationship profiles shall be created by Facebook, e.g. to analyse your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services connected to the use of Facebook.
If you do not want Facebook to assign the data gathered about our website directly to your Facebook account, you must log out of Facebook before visiting our website.
Plugins from the short messaging network Twitter Inc. (Twitter) are integrated into our webpages. You can recognise the Twitter plugins (tweet button) on our website by the Twitter logo. You can find an overview of the tweet buttons here (https://about.twitter.com/resources/buttons).
If you access a page of our website that contains such a plugin, a direct connection shall be established between your browser and the Twitter server. This will inform Twitter that you have visited our website with your IP address. When you click on the Twitter “tweet button” button whilst you are logged into your Twitter account, you can link the contents of our webpages to your Twitter profile. This allows Twitter to assign your visit to our webpages to your user account. Please be advised that we, as the provider of the webpages, receive no information about the content of the transmitted data and its use by Twitter.
If you do not want Twitter to assign your visit to our webpages to your Twitter account, please log out of your Twitter user account.
You can find further information on this in the Twitter data privacy statement (https://twitter.com/privacy).
So-called social plugins (“plugins”) from Instagram are also used on our website and are operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”).
The plugins are identified by an Instagram logo, for example in the form of an “Instagram camera”.
If you access a page on our website that contains such a plugin, your browser shall establish a direct connection to the Instagram servers. The contents of the plugin shall be transmitted directly to your browser by Instagram and integrated into the page. As a result of this integration, Instagram shall be informed that your browser has accessed the relevant page of our website, even if you do not possess an Instagram profile or are not currently logged into Instagram.
This information (including your IP address) shall be transmitted from your browser directly to an Instagram server in the USA and stored there. If you are logged into Instagram, Instagram can assign your visit to our website directly to your Instagram account. If you interact with the plugins, for example by clicking on the “Instagram” button, this information shall also be transmitted directly to the Instagram server and stored there.
The information shall also be stored in your Instagram account and displayed to your contacts there.
If you do not want Instagram to assign the data gathered about our website directly to your Instagram account, you must log out of Instagram before visiting our website.
You can find further information about this in the Instagram data privacy statement (https://help.instagram.com/155833707900388).
7. Rights of data subjects
You have the right:
pursuant to Art. 15 GDPR, to demand access to your personal data that is processed by us. In particular, you can demand information about the purposes of the data processing; the category of the personal data; the categories of the recipients to whom your data has been or shall be disclosed; the planned storage period; the existence of a right to rectify or erase the personal data, to restrict the personal processing or to object; the existence of a right to lodge a complaint; the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information about the details of this;
pursuant to Art. 16 GDPR, to immediately demand the correction of incorrect personal data or the completion of incomplete personal data stored by us;
pursuant to Art. 17 GDPR, to demand the erasure of your personal data stored by us, provided that the processing is necessary for exercising of the right to a freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims.
pursuant to Art. 18 GDPR, to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, the processing is unlawful but you object to the erasure of the data, we no longer need the data but you need it to assert, exercise or defend legal claims, or you have objected to the processing pursuant to Art. 21 GDPR.
pursuant to Art. 20 GDPR, to receive the personal data that you have provided to us in a structured, commonly used and machine-readable format or to demand that it is transmitted to another controller;
pursuant to Art 7. (3) GDPR, to revoke the consent that you have granted to us at any time. As a consequence, we shall no longer be able to continue the data processing that was based on this consent in the future.
pursuant to Art. 77 GDPR, to lodge a complaint with a supervisory authority. In general, you can contact the supervisory authority of your usual place of residence or place of work or of the registered office of our company.
8. Right to object
If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) Sentence 1 f) GDPR, you shall have the right, pursuant to Art. 21 GDPR, to object to the processing of your personal data if there are reasons for this that arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you shall have a general right to object that shall be implemented by us without the specification of a particular situation.
If you would like to make use of your right to withdraw consent or your right to object, an e-mail to email@example.com shall be sufficient.
9. Data security
Within your visit to our website, we use the widespread SSL (Secure Socket Layer) process in conjunction with the highest level of encryption that is supported by your browser. This is generally a 256 bit encryption. If your browser does not support a 256 bit encryption, we shall use 128 bit v3 technology instead. You can identify whether an individual page of our website is transmitted in an encrypted form by the locked depiction of the key or lock symbol in the top status bar of your browser.
In other respects, we make use of appropriate technical and organisational security measures to protect your data against accidental or deliberate manipulation, partial or complete loss or destruction, or against the unauthorised access of third parties. Our security measures are continuously being improved in accordance with the technological developments.
10. Currency of and amendments to this data privacy statement
This data privacy statement is currently valid as of May 2018.
Due to the continued development of our website and the offers on it or due to changes in the statutory or official regulations, it may be necessary to amend this data privacy statement. You can retrieve and print out the current data privacy statement at any time from the website at https://www.silk-sisters.com/impressumdatenschutz.